The concept is that Marclo tries to buy something and his card gets declined so gets bummed out. But then, he starts to imagine things being better in the form of funny cartoons. So the cartoons are kind of just illustrating what is in his head and how he could see the brighter side of things. It shows real people being happy and decorates them with cartoon graphics that show how you can see good in everything. The video is really positive.

We could also shoot on a green screen and do some of the performance parts on a cartoon virtual set. Meaning lowriders are bouncing in the background with palm trees and giant speakers or it could be anything we can imagine that would look cool and say Happy. We could also film friends and models on this green screen and have them in animated environments as well.

Below is the rough edit

Below is the original animatic with storyboards that I used to pitch the concept and show what the video was going to be like

Below are some examples of the cartoon style.

this one below is what it would be like if we shoot some green screen and make the entire background a cartoon environment. it just wouldnt be lakers, it would be whatever we can imagine. like palm trees and lowriders or something california.

the ones below here should help communicate how the imagination makes one situation completely different. and in our video where things could seem sad could turn out to be really fun and cool.

This is a good example of how crazy the artwork can go.