I was tasked with creating moodboards and tearsheets for a pitch to do the graphics package for the Raiders 60years history. I was to come up with each approach and communicate them simply as moodboards because the job wasn’t landed yet and it was just an initial pitch. They were essentially different possible directions we could take the package if they granted the project. These are the moodboards I put together and the client loved them and they landed the project.

But it demonstrates my earliest phase of design, coming up with conceptually distinct design directions and justifying the creative behind them.