The Amazing Race needed an updated look for the new season.
I looked at a lot of the previous material as well as endless amounts of travel references and mood boards. I had a couple days to come up with some storyboards. Here is what I came up with.
The first concept "Travel Brochure" was somewhere between an airline boarding pass and a travel brochure aesthetic. Leading lines carry the eye through the frame and carry us from shot to shot just as they do on most boarding passes. Colors and images could be muted as tritoned images allowing for a nice visual hierarchy.
The next concept was imagining it as a Nascar race for commercial airliner jets.
The Final Animation of The Logo Lockup/End Card
The final animation looks almost exactly like the boards, but with a lot more subtle detailing